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#VSCO GIRL MEANING DRIVERS#

Conscious environmentalism makes them go “ sksksk,” which is what VSCO girls say when they’re excited or happy. VSCO girls (and some boys!) prefer lightweight skincare over full-coverage makeup, retro scrunchies to hair elastics, and reusable Hydro Flask water bottles to disposable Frappuccino cups. If you haven’t heard of this app, ask the nearest teen about it: VSCO has over 1 million subscribers and 75% of them belong to Generation Z. VSCO, pronounced “visco,” comes from the app of the same name that allows users to apply artsy filters to their photos - think Instagram’s vibe before Facebook bought it.

It’s a distinctly 2019 aesthetic all about embracing an unapologetically trendy mode of speech, presentation, and consumerism.

The VSCO girl is Generation Z’s take on the Valley Girl subculture.

VSCO language to avoid an out-of-touch marketing approach.

Specific attributes and products that VSCO girls value.

The VSCO girl meaning and what this group cares about.

However, your brand doesn’t want to miss the VSCO girl trend, because there are lots of great video marketing moments to be had. This group is flooding the market with demand for specific brands that fit their lifestyle, and yet many of these brands aren’t aware these young women even exist.

#VSCO GIRL MEANING DRIVERS#

Young women have long been drivers of popular culture, and this year’s booming teen subculture is no different: the VSCO girl.